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MADD & NFL Joined Hands to Fight Drunk Driving
January 25, 2011
Chris M. Alexander
DUI/DWI arrests among NFL players and fans have been an ongoing issue. Just this past February and March, five players were arrested for drunk driving, so this is also a major issue that the NFL has had to deal with for some time now. Drunk driving among football fans and players is nothing new, so MADD (Mothers Against Drunk Driving) join partnership with the NFL in an attempt to fight drunk driving among both NFL players and fans.
The Announcement to Join Hands to prevent Drunk Driving
The announcement was made at the NFL Spring Meeting by NFL Commissioner Roger Goodell, NFL Vice President of Labor Policy and Player Development Aldolpho Birch, and MADD’s CEO Kimberly Earle. The NFL and MADD will work together on programs designed to prevent drunk driving.
MADD Partnership and plan of action
MADD will serve in an advisory role to the National Football League. Representatives from MADD will be taking action by talking to new NFL players about drunk driving and the dangers involved. They also plan to begin a game-day pilot program in Oakland and Buffalo with the intention to spread the message and reduce drivers from driving under the influence. MADD also plans to run drunk driving messages during football games in the hopes of reducing drunk driving among fans and players.
The Plan to Fight Drunk Driving
As part of the MADD partnership, they also plan to be visible during football games. They will pass out brochures at the stadiums, and have messages at concessions stands for fans to see. MADD’s “Campaign to Eliminate Drunk Driving” will include messages that will promote responsible alcohol consumption and the dangers of driving under the influence. They will develop other programs to promote drunk driving awareness, in addition to programs that will encourage responsible behavior and prevent drunk driving. NFL players and personnel will also be participating by going on ride along with law enforcement to witness the dangers and effects of drunk driving.
Established in 1980, MADD (Mothers Against Drunk Driving) is a non-profit organization that is committed to eliminate drunk driving through public awareness programs. The mission of MADD is “To aid the victims of crimes performed by individuals driving under the influence of alcohol or drugs, to aid the families of such victims and to increase public awareness of the problem of drinking and drugged driving.”
This is definitely a good effort among officials in the NFL and MADD to join partnership for a good cause, but will it work?
Share your concerns & suggestions in the comment section below. Thanks!
Tags: Drunk Driving, MADD, NFL
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Tuesday, January 25th, 2011 at
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