Kids Exposure to Alcohol Ads

In today’s world kids are unwantedly exposed to a lot many issues which are not safe. The nature of the print and electronic media advertisement is another reason why it becomes difficult for us to stop children from watching them.

A flashy magazine ad or an attractive television ad attracts children’s attention and makes them focus on the intricacies of the ad. The very description which poses drinking to be a pleasure and an act that calls a drunkard to be gentleman are highly misleading.


We as elders are in a position to understand the falsity and lack of focus; children on the other hand take the lesson from ads. Whatever they come across through ads and living examples increases their curiosity to know them from their own personal experience.

Frequency of such ads leads to familiarity towards prohibited habits and disgusting behaviors. It is but a common fact that you are more inclined towards a negative aspect of an issue than a positive or the right side of it.

Alcohol Advertisements:

Either step should be taken to control display of such ads in those channels which are kid centric or timing of the ads should be adjusted by preferring less frequent ads during those times when children watch their favorite shows on television.

Centre on Alcohol Marketing & Youth Statistics show that given a choice children view a revealing alcohol advertisements more than an advertisement which calls for action towards responsible drinking and its benefits.

The total amount spent by alcohol industry in marketing and advertising is around $5 billion over a period of 5 years out of which only $100 million is towards responsibility ads according to reports of Broadcasting & Cable a television industry trade magazine. There are cases where the there are alcohol advertisers who hardly spend any money on responsibility drinking.

A flashy magazine ad or an attractive television ad attracts children’s attention and makes them focus on the intricacies of the ad. The very description which poses drinking to be a pleasure and an act that calls a drunkard to be gentleman are highly misleading.