Kids get exposed to alcohol with Flashy Magazine Ads
February 10, 2009
Author:
Chris M. Alexander
Kids Exposure to Alcohol Ads
In today’s world kids are unwantedly exposed to a lot many issues which are not safe. The nature of the print and electronic media advertisement is another reason why it becomes difficult for us to stop children from watching them.
A flashy magazine ad or an attractive television ad attracts children’s attention and makes them focus on the intricacies of the ad. The very description which poses drinking to be a pleasure and an act that calls a drunkard to be gentleman are highly misleading.
We as elders are in a position to understand the falsity and lack of focus; children on the other hand take the lesson from ads. Whatever they come across through ads and living examples increases their curiosity to know them from their own personal experience.
Frequency of such ads leads to familiarity towards prohibited habits and disgusting behaviors. It is but a common fact that you are more inclined towards a negative aspect of an issue than a positive or the right side of it.
Alcohol Advertisements:
Either step should be taken to control display of such ads in those channels which are kid centric or timing of the ads should be adjusted by preferring less frequent ads during those times when children watch their favorite shows on television.
Centre on Alcohol Marketing & Youth Statistics show that given a choice children view a revealing alcohol advertisements more than an advertisement which calls for action towards responsible drinking and its benefits.
The total amount spent by alcohol industry in marketing and advertising is around $5 billion over a period of 5 years out of which only $100 million is towards responsibility ads according to reports of Broadcasting & Cable a television industry trade magazine. There are cases where the there are alcohol advertisers who hardly spend any money on responsibility drinking.
A flashy magazine ad or an attractive television ad attracts children’s attention and makes them focus on the intricacies of the ad. The very description which poses drinking to be a pleasure and an act that calls a drunkard to be gentleman are highly misleading.
This entry was posted
on
Tuesday, February 10th, 2009 at
1:29 am and is filed under
Alcohol, DWI .
You can follow any responses to this entry through the
RSS 2.0 feed.
You can leave a response, or trackback from your own site.
23 Responses to “Kids get exposed to alcohol with Flashy Magazine Ads”
The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.
While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.
I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.
@ Randy Shamak thanks for your comments. If you have time do check my latest post on a celebrity DWI, I want to hear your views on that too.
Also thanks for sharing valuable information on Offline Media Advertising with me & other friends of DWI Blog. Do share more such info in future as well.
Hello fellow members I wanted to introduce myself. I am Kenneth.
I think this is a cool forum so I finally decided to make a post.
I thought about starting my own board but I am glad I found this one instead. Great Info!
See ya again too. Good Work!
Hello fellow members I wanted to introduce myself. I am Andre.
I guess I should start participating instead of just reading the posts all the time.
I thought about starting my own board but I’m glad I found this one instead. Great Info!
Peace
[...] high. Well the question here is about the effectiveness of the 21 years legislation in curbing the alcoholic abuse. As of January 2007, close to 14 states in the US prohibit underage consumption of alcohol while 19 [...]
I had been roaming Yahoo and Google for many cool music and videos of my favorite artists and I ran across your cool weblog, most on the time when I visit blogs I’m in search of anything certain and I leave instantly following. But inside your situation the data you will be providing in this submit created me want to reply and show my appreciated, so I have bookmarked you weblog too. Continue to keep posting and thank you! =)
All very true, but I don’t take that view myself. I will go along with the more conventional view. But I certainly support your views, our kids do get attracted to alcohol by seeing flashy glamorous ads in print and electronic media. The high life they show with such ads are one of the reason many young adults would give alcohol drinking a try.
When someone goes into treatment and is discharged, the first thing they see is billboards advertising some alcoholic beverage.
They may fly home on an airline that is serving alcoholic drinks, in fact may even sit beside someone who is ordering them.
When they get home they can’t go into a service station, drug store or restaurant without seeing a huge display of wine and beer with large posters posted in the windows with sales of the product.
If they watch television it will probably feature someone drinking alcohol.
There is no place they can go to escape the temptation of taking another drink.
My Daughter tried to overcome her addiction, she went into rehab facilities five times within the last year, unfortunately the temptations was to great and she passed away Saturday morning at 1:45, August 20, 2011 of liver failure.
Please help stop the alcohol industry from pushing this deadly drug on our Children.
Doctors seem to be more concerned about cigarette consumption than alcohol consumption because 80% of them also consume alcohol, yet they will not respect or treat an alcoholic as a human being, they will tell them to come back when they are sober.
This happened to my Daughter, she would go to her Doctor with complaints but was told that as long as she drank there was nothing she would do for her!
@ Martha: Thanks for sharing your thoughts and telling us about your beloved daughter. I am sure no words can help you get over with her untimely loss, may her soul rest in peace. But I must say it was very brave of you to come up and share thoughts with other parents, teenagers & everybody who is reading this blog.
Together we can strive to bring some change & make our world a better place to live in!
Will put a link on your Facebook account in Poland and I strongly commend to your blog: Kids Exposure to Alcohol Ads | DWI Blog. And I have many friends who are interested in medicine, I’m a doctor. I cordially greet and welcome to the blog in our country.
Even though this is an old post, I stumbled across this blog using Google. This was a pretty good post. I hope to see you take the main idea from this post and make a separate page, and maybe include a vid, also? If so, it will be very much welcomed.
In today’s world kids are unwantedly exposed to a lot many issues which are not safe. The nature of the print and electronic media advertisement is another reason why it becomes difficult for us to stop children from watching them.
Either step should be taken to control display of such ads in those channels which are kid centric or timing of the ads should be adjusted by preferring less frequent ads during those times when children watch their favorite shows on television.
The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.
While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.
I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.
@ Randy Shamak thanks for your comments. If you have time do check my latest post on a celebrity DWI, I want to hear your views on that too.
Also thanks for sharing valuable information on Offline Media Advertising with me & other friends of DWI Blog. Do share more such info in future as well.
Hello fellow members I wanted to introduce myself. I am Kenneth.
I think this is a cool forum so I finally decided to make a post.
I thought about starting my own board but I am glad I found this one instead. Great Info!
See ya again too. Good Work!
Good Post.
Hello fellow members I wanted to introduce myself. I am Andre.
I guess I should start participating instead of just reading the posts all the time.
I thought about starting my own board but I’m glad I found this one instead. Great Info!
Peace
Very interesting site. Hope it will always be alive!
This topic is quite trendy in the net at the moment. What do you pay attention to when choosing what to write about?
Thanks a lot friends for stopping by and leaving your valuable comments.
Keep commenting and keep DWI Blog alive and happening
This is quite a up-to-date info. I think I’ll share it on Facebook.
[...] high. Well the question here is about the effectiveness of the 21 years legislation in curbing the alcoholic abuse. As of January 2007, close to 14 states in the US prohibit underage consumption of alcohol while 19 [...]
[...] Warning messages in alcohol advertisements [...]
Nice I will be back to check up on updates.
Cool post you got here. It would be great to read a bit more concerning this topic.
this is funny im 10 and now drink alcohol
It’s great that I’ve found this article on Google , keep up the good work mate .
I had been roaming Yahoo and Google for many cool music and videos of my favorite artists and I ran across your cool weblog, most on the time when I visit blogs I’m in search of anything certain and I leave instantly following. But inside your situation the data you will be providing in this submit created me want to reply and show my appreciated, so I have bookmarked you weblog too. Continue to keep posting and thank you! =)
All very true, but I don’t take that view myself. I will go along with the more conventional view. But I certainly support your views, our kids do get attracted to alcohol by seeing flashy glamorous ads in print and electronic media. The high life they show with such ads are one of the reason many young adults would give alcohol drinking a try.
Wow! Thank you! I always wanted to write on my blog something like that. Can I include a part of your post to my website?
When someone goes into treatment and is discharged, the first thing they see is billboards advertising some alcoholic beverage.
They may fly home on an airline that is serving alcoholic drinks, in fact may even sit beside someone who is ordering them.
When they get home they can’t go into a service station, drug store or restaurant without seeing a huge display of wine and beer with large posters posted in the windows with sales of the product.
If they watch television it will probably feature someone drinking alcohol.
There is no place they can go to escape the temptation of taking another drink.
My Daughter tried to overcome her addiction, she went into rehab facilities five times within the last year, unfortunately the temptations was to great and she passed away Saturday morning at 1:45, August 20, 2011 of liver failure.
Please help stop the alcohol industry from pushing this deadly drug on our Children.
Doctors seem to be more concerned about cigarette consumption than alcohol consumption because 80% of them also consume alcohol, yet they will not respect or treat an alcoholic as a human being, they will tell them to come back when they are sober.
This happened to my Daughter, she would go to her Doctor with complaints but was told that as long as she drank there was nothing she would do for her!
@ Martha: Thanks for sharing your thoughts and telling us about your beloved daughter. I am sure no words can help you get over with her untimely loss, may her soul rest in peace. But I must say it was very brave of you to come up and share thoughts with other parents, teenagers & everybody who is reading this blog.
Together we can strive to bring some change & make our world a better place to live in!
Loved the information here it was of great help
Will put a link on your Facebook account in Poland and I strongly commend to your blog: Kids Exposure to Alcohol Ads | DWI Blog. And I have many friends who are interested in medicine, I’m a doctor. I cordially greet and welcome to the blog in our country.
Even though this is an old post, I stumbled across this blog using Google. This was a pretty good post. I hope to see you take the main idea from this post and make a separate page, and maybe include a vid, also? If so, it will be very much welcomed.