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Kids get exposed to alcohol with Flashy Magazine Ads

February 10, 2009
Author: Chris M. Alexander

Kids Exposure to Alcohol Ads

partygoersIn today’s world kids are unwantedly exposed to a lot many issues which are not safe. The nature of the print and electronic media advertisement is another reason why it becomes difficult for us to stop children from watching them.

A flashy magazine ad or an attractive television ad attracts children’s attention and makes them focus on the intricacies of the ad. The very description which poses drinking to be a pleasure and an act that calls a drunkard to be gentleman are highly misleading.

Bart Simpson Alcohol
We as elders are in a position to understand the falsity and lack of focus; children on the other hand take the lesson from ads. Whatever they come across through ads and living examples increases their curiosity to know them from their own personal experience.

Frequency of such ads leads to familiarity towards prohibited habits and disgusting behaviors. It is but a common fact that you are more inclined towards a negative aspect of an issue than a positive or the right side of it.

Alcohol Advertisements:

DWI Magazine AdEither step should be taken to control display of such ads in those channels which are kid centric or timing of the ads should be adjusted by preferring less frequent ads during those times when children watch their favorite shows on television.

Centre on Alcohol Marketing & Youth Statistics show that given a choice children view a revealing alcohol advertisements more than an advertisement which calls for action towards responsible drinking and its benefits.

The total amount spent by alcohol industry in marketing and advertising is around $5 billion over a period of 5 years out of which only $100 million is towards responsibility ads according to reports of Broadcasting & Cable a television industry trade magazine. There are cases where the there are alcohol advertisers who hardly spend any money on responsibility drinking.

A flashy magazine ad or an attractive television ad attracts children’s attention and makes them focus on the intricacies of the ad. The very description which poses drinking to be a pleasure and an act that calls a drunkard to be gentleman are highly misleading.

 
 
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This entry was posted on Tuesday, February 10th, 2009 at 1:29 am and is filed under Alcohol, DWI . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

23 Responses to “Kids get exposed to alcohol with Flashy Magazine Ads”
  • Randy Shamak Says: March 2nd, 2009 at 3:37 am

    The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.

    While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.

    I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.

  • Chris M. Alexander Says: March 2nd, 2009 at 4:30 am

    @ Randy Shamak thanks for your comments. If you have time do check my latest post on a celebrity DWI, I want to hear your views on that too.

    Also thanks for sharing valuable information on Offline Media Advertising with me & other friends of DWI Blog. Do share more such info in future as well.

  • RyanB Says: March 23rd, 2009 at 9:00 pm

    Hello fellow members I wanted to introduce myself. I am Kenneth.
    I think this is a cool forum so I finally decided to make a post.
    I thought about starting my own board but I am glad I found this one instead. Great Info!
    See ya again too. Good Work!

  • Cheap Print Ads Says: March 31st, 2009 at 5:55 pm

    Good Post.

  • AndreSimms Says: April 5th, 2009 at 2:53 pm

    Hello fellow members I wanted to introduce myself. I am Andre.
    I guess I should start participating instead of just reading the posts all the time.
    I thought about starting my own board but I’m glad I found this one instead. Great Info!
    Peace

  • Tuvalu Says: April 8th, 2009 at 10:37 am

    Very interesting site. Hope it will always be alive!

  • Ex Boyfriend Says: April 8th, 2009 at 8:44 pm

    This topic is quite trendy in the net at the moment. What do you pay attention to when choosing what to write about?

  • Chris M. Alexander Says: April 8th, 2009 at 11:56 pm

    Thanks a lot friends for stopping by and leaving your valuable comments.
    Keep commenting and keep DWI Blog alive and happening ;)

  • Heartburn Home Remedy Says: April 15th, 2009 at 5:52 am

    This is quite a up-to-date info. I think I’ll share it on Facebook.

  • Legal Drinking Age In The US | DWI Blog Says: April 17th, 2009 at 5:12 am

    [...] high. Well the question here is about the effectiveness of the 21 years legislation in curbing the alcoholic abuse. As of January 2007, close to 14 states in the US prohibit underage consumption of alcohol while 19 [...]

  • Alcohol Abuse – Law and Policy | DWI Blog Says: April 21st, 2009 at 3:21 am

    [...] Warning messages in alcohol advertisements [...]

  • Ashton Says: July 10th, 2009 at 9:38 am

    Nice I will be back to check up on updates.

  • MarkRight Says: October 21st, 2009 at 12:38 pm

    Cool post you got here. It would be great to read a bit more concerning this topic.

  • dock block Says: November 15th, 2009 at 4:26 pm

    this is funny im 10 and now drink alcohol

  • Lashandra Tebbs Says: March 25th, 2010 at 2:21 am

    It’s great that I’ve found this article on Google , keep up the good work mate .

  • Angelo Blessett Says: May 12th, 2010 at 7:13 pm

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  • Jessen Says: August 19th, 2010 at 12:11 am

    All very true, but I don’t take that view myself. I will go along with the more conventional view. But I certainly support your views, our kids do get attracted to alcohol by seeing flashy glamorous ads in print and electronic media. The high life they show with such ads are one of the reason many young adults would give alcohol drinking a try.

  • Salley Sophy Says: November 20th, 2010 at 9:36 am

    Wow! Thank you! I always wanted to write on my blog something like that. Can I include a part of your post to my website?

  • Martha Leftwich Says: August 20th, 2011 at 4:17 am

    When someone goes into treatment and is discharged, the first thing they see is billboards advertising some alcoholic beverage.
    They may fly home on an airline that is serving alcoholic drinks, in fact may even sit beside someone who is ordering them.
    When they get home they can’t go into a service station, drug store or restaurant without seeing a huge display of wine and beer with large posters posted in the windows with sales of the product.
    If they watch television it will probably feature someone drinking alcohol.
    There is no place they can go to escape the temptation of taking another drink.
    My Daughter tried to overcome her addiction, she went into rehab facilities five times within the last year, unfortunately the temptations was to great and she passed away Saturday morning at 1:45, August 20, 2011 of liver failure.
    Please help stop the alcohol industry from pushing this deadly drug on our Children.
    Doctors seem to be more concerned about cigarette consumption than alcohol consumption because 80% of them also consume alcohol, yet they will not respect or treat an alcoholic as a human being, they will tell them to come back when they are sober.
    This happened to my Daughter, she would go to her Doctor with complaints but was told that as long as she drank there was nothing she would do for her!

  • Chris M. Alexander Says: September 5th, 2011 at 6:23 am

    @ Martha: Thanks for sharing your thoughts and telling us about your beloved daughter. I am sure no words can help you get over with her untimely loss, may her soul rest in peace. But I must say it was very brave of you to come up and share thoughts with other parents, teenagers & everybody who is reading this blog.
    Together we can strive to bring some change & make our world a better place to live in!

  • Napoleon Hyre Says: February 2nd, 2012 at 7:29 am

    Loved the information here it was of great help

  • alkoholizm Says: May 25th, 2012 at 5:43 pm

    Will put a link on your Facebook account in Poland and I strongly commend to your blog: Kids Exposure to Alcohol Ads | DWI Blog. And I have many friends who are interested in medicine, I’m a doctor. I cordially greet and welcome to the blog in our country.

  • Home Security Radborne Says: August 21st, 2012 at 7:25 am

    Even though this is an old post, I stumbled across this blog using Google. This was a pretty good post. I hope to see you take the main idea from this post and make a separate page, and maybe include a vid, also? If so, it will be very much welcomed.

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